Quote of the Week 10/16/2014

I’m going to try to put out there a good quotation from my reading once a week. It could be on any topic. This week’s quotation is on advertising. The quotation comes from Dorothy Sayers’s novel Murder Must Advertise. The protagonist, Lord Peter Wimsey, says this about advertising:

“Of course, there is some truth in advertising. There’s yeast in bread, but you can’t make bread with yeast alone. Truth in advertising,” announced Lord Peter sententiously, “is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow.”



  1. roberty bob said,

    October 17, 2014 at 11:59 am

    Our Lord Jesus told a story much like this one by Lord Peter.

    Our Lord Jesus likens leaven to the amazing gospel ingredient that causes God’s heavenly kingdom to pervade all of creation, resulting in a fully restored and redeemed world. The woman hiding the leaven — working it — into her massive lump of dough is actually doing a GOOD thing. She is in the process of baking the “wonder bread” of our Lord’s heavenly kingdom here on earth. Those who eat this bread will live forever!

    Our Lord Peter here has his woman also hiding leaven in her massive lump of dough, but here the leaven is a symbol for half-truth, deception, and misrepresentation. The leaven is doing a BAD thing in the bread that she is baking. Those who eat this bread will be corrupted, break down, and die!

  2. roberty bob said,

    October 19, 2014 at 12:50 pm

    Beware the yeast of the Advertisers!

  3. theoldadam said,

    October 19, 2014 at 8:00 pm

    I think that is the yeast we can do…

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